As per a survey conducted by media firm Zenith, India will have the fastest-growing market for fast-moving consumer goods (FMCG) food and drink brands’ advertising investment …
India’s FMCG advertising spend to surge by 14% in 2023: Report Read More »
Neuromarketing, also called consumer neuroscience, investigates the brain to forecast and influence consumer behavior and decision-making. Traditional metrics (such as clicks, shares and scroll times) can …
How Neuromarketing Can Transform the Marketing Sector Read More »
Beyond the literal meaning of the words used to describe them, brand archetypes carry greater significance. They have access to a richer and deeper part of …
What is The Hero and The Outlaw Brand Archetypes? Read More »
Swiss psychologist Carl Jung created a collection of widespread personality archetypes in the 1940s. These, according to Jung, are inborn and inherited and represented a perfect …
Know about The Innocent and The Everyman Brand Archetypes Read More »
India is renowned for its numerous festivals, all of which are enthusiastically celebrated. Events are times for celebration, sharing joyful memories, and shopping high. Hence, brands …
Advertising & Marketing in Central India during Festive Season (Print, TV, Radio) Read More »
Sometimes it’s worthwhile to consider how the new social media is. Before February 2004, neither Facebook nor Twitter existed. Instagram was introduced in October 2010. Has …
The concept of brand archetypes are based on Swiss psychologist Carl Jung’s theory that people naturally use symbolism to comprehend ideas. Jung mentioned 12 archetypes, all …
Several businesses in the market sell comparable goods. Business branding is the result of this. One of the fundamental cornerstones of a company is brand strategy. …
Print is still essential for success in the digital age, where real estate companies can advertise themselves and can sell on Facebook, Instagram, Twitter, and websites. …
It all comes down to how the market perceives your company regarding branding. Your brand comes to life and demonstrates who you are as a company …
What is Environment Branding, and why does it matter? Read More »
